In a world where visual communication reigns supreme, the role of graphic design transcends mere aesthetic appeal, making waves across diverse sectors. From business and marketing to education and technology, the artistry of design weaves its way into the fabric of virtually every industry, soaring the graphic design statistics to new heights.
Research shows that 80% of small businesses say graphic design is essential in determining their success. Similarly, 51% of B2B marketers primarily focus on developing graphical content.
Today, we will explore some graphic design statistics in multiple industries, determining the pervasive impact of design. It will also help you learn how graphics shape perceptions, influence decisions, and ultimately contribute to the success of endeavors.
But first, let’s have an overview of the graphic design industry trends.
Graphic Design Industry Prevalence
The graphic designing industry has observed significant growth over the years, driving the attention of both professionals and novices. Let’s explore the prevalence of this unique art form through the lens of statistics.
- The graphic design industry is set to reach 2.5% annually worldwide from 2022 to 2027.
- The US Bureau of Labor Statistics reveals that graphic designers will grow by 3% from 2020 to 2030, surpassing the average growth across all occupations.
- Freelancers constitute 35% of the graphic design workforce, emphasizing the gig economy’s influence on the industry.
- Graphic designers in the United States earn different median annual salaries based on their location, with the highest incomes in California at $65,000 and New York at $62,000.
Graphic Design Statistics in Different Industries
Graphic design is an integral tool that helps businesses communicate effectively with their target audiences and build strong brand identities. Below, we have mentioned some graphic design statistics for each industry, explaining the scope of this visual art.
1. Graphic Design Statistics in Technology and IT Sector
- The market for graphic design software is predicted to hit $6.2 billion globally by 2026.
- The tech industry offers graphic designers an average salary package of $65,000.
- The tech sector highly values graphic design skills, with top demands including user interface design, UX design, and motion graphics.
- 72% of tech buyers say high-quality visual content is more influential in their purchase decisions than text-only content.
2. Graphic Design Statistics in Ecommerce and Retail
- Visual content is crucial for boosting sales, according to 62% of e-commerce businesses.
- 93% of people prefer buying from a visually appealing website.
- E-commerce stores have a conversion rate of 2.15 times that pay attention to high quality images compared to those with average visuals.
- Ecommerce business spends 10% of its marketing budget on graphic design on average.
3. Graphic Design Statistics in Educational Sector
- 75% of students understand the lesson better when shown in pictures or visuals.
- 60% of schools have spent more on graphic design lately.
- 91% of parents say they are more likely to support a school that uses high-quality visual content in its marketing and communications.
- 94% of teachers say visual content is significant to teaching and learning.
Wrap-Up
Graphic design statistics have shown that it opens doors to endless possibilities. Whether using it to promote your organization or explore opportunities in this growing field, it’s a win-win situation for all.
So, if you have decided to invest in this profitable marketing tool for your business, UpGraving has the most professional graphic designers to meet your needs. They take time to understand your company goals and tailor their creativity to generate revenues utilizing their design expertise.
Don’t wait any longer! Secure your consultation with our esteemed team now and treat yourself to an exceptional visual experience.